Media Expres

Radio -- Data și ora publicării: 25.04.2008 11:58:48

CME-MEDIAPRO-RADIO / CME buys MediaPro’s radio assets

Bucharest (MEDIA EXPRES) / April 24, 2008 / Central European Media, the American media group which owns Romanian most watched TV channel, Pro TV, recently announced that it acquired the licenses for the two radio stations owned by Romanian businessman Adrian Sarbu, owner of the MediaPro group.

The Radio Pro company, owner of the radio stations Pro FM and Info Pro, was acquired by the American operator Central European Media Enterprises (CME) for $20.6 million.

Michael Garin, CEO of CME, commented: “We are thrilled to be able to acquire the profitable Radio Pro channels to further develop our expansion into the youth market in Romania. The combination of MTV Romania, our leading websites and the Radio Pro channels will further enhance our multichannel strategy and allow us to offer a broader range of audience to our advertisers.”

Radio Pro is a member of the Media Pro group of companies, in which CME has an 8.7% economic interest and Adrian Sarbu, Chief Operating Officer of CME, holds the remaining interest.

According to CME, Pro FM delivered revenues of €3.3 million ($ 5.2 million) in 2007. The Info Pro channel is still in a startup stage and delivered revenues in 2007 of €0.6 million ($ 0.9 million).

According to the press release which announced the acquisition, the Radio Pro channels are expected to closely cooperate with MTV Romania in order to enhance CME’s exposure to the young public. The acquisition will also increase CME’s ability to offer bundled advertising services to customers across the entire Pro TV group.

CME is a TV broadcasting company operating leading networks in six Central and Eastern European countries. The company’s television stations are located in Croatia (Nova TV), Czech Republic (TV Nova, Nova Cinema, Galaxie Sport), Romania (Pro TV, Pro TV International, Acasa, PRO Cinema, Sport.ro and MTV Romania), Slovakia (TV Markíza, Galaxie Sport), Slovenia (POP TV, Kanal A) and Ukraine (Studio 1+1, Studio 1+1 International, Kino, Citi).

CME is traded on the NASDAQ and the Prague Stock Exchange. (AC)
(MEDIA EXPRES)

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