Media Expres

Radio -- Data și ora publicării: 05.02.2009 13:43:36

RATINGS-RADIO / Kiss FM, higher than Europa FM in the urban areas

Bucharest (MEDIA EXPRES) / February 3, 2009 / The radio station Kiss FM, controlled by German media group ProSiebenSat.1, scored higher at ratings in the urban areas than the former leader, Europa FM, controlled by Lagardere group. The ratings were measured in the fall of 2008 by research firms IMAS - Marketing si Sondaje and Mercury Research.

Thus, in the fall, Kiss FM had ratings of 14% and a market share of 14.1%. Europa FM, which was a ratings leader in the fall of 2007 – with 15.9% -, and also in the summer of 2008, now holds the third position, with a rating of 12.7% and a market share of 15.1%.

The second place is held by public station Radio Romania Actualitati, which reached 12.9% and the highest market share, namely 16.1%. The forth place in the ratings top is held, in the fall of 2008, by another station controlled by Lagardere, Radio 21.

The total radio average ratings also diminished on the urban scale, in the fall of 2008, compared to the fall of 2007, from 64.3% to 59.3%, on an urban scale. However, compared to the summer of 2008, the radio ratings grew in the fall by over 1%.

In Bucharest, the first place is held, just as in 2007, by Radio 21, with ratings of 16.1% and a market share of 16%. The station lost, however, an important part of its ratings, although it kept its leader position: thus, its audience fell from 25.4% in the fall of 2007, to 16.1% in the fall of 2008.

Radio 21 is followed by Romanian public generalist channel Radio Romania Actualitati, with ratings of 14.9% and a market share of 22%, while the third position is held by ProSieben’s Kiss FM, with 13.9% ratings and 10.4% market share. (AC)
(MEDIA EXPRES)

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