Page 104 - Anuarul Media Expres 2021-2022
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Printre agen]iile care au înregistrat cre[teri ale cifrelor de afaceri fa]` de anul 2019 se num`r`:
Jazz Communication (37%), Propaganda Marketing Resource (22,7%), Headvertising (72,8%),
Papaya Advertising (56%), Rusu+Bor]un Brand Growers (63,7%), Pastel (11%), Havas Worldwide
(29,7%) [i Bloom Communication (67,3%).
Geometry Global Romånia [i-a conservat afacerile din 2019, înregistrånd o sc`dere minor` de
0,9%.
Sursa: Ministerul Finan]elor, prelucrare Media Expres, la cursul mediu BNR de 4,83 lei/euro în
anul 2020.
* Agen]ia McCann-Erickson opereaz` diviziile Universal McCann - media [i McCann/Creative
Services - crea]ie. Aceste divizii nu au personalitate juridic`. McCann/Creative Services are o pon-
dere mult mai redus` decåt Universal McCann în cifra de afaceri a agen]iei.
** Lion Communication Services S.A. cuprinde brandurile Publicis, Leo Burnett,
Saatchi&Saatchi+The Geeks, MSL The Practice [i toate diviziile lor, inclusiv Publicis Events [i Publicis
Dialog. Acestea nu sunt entit`]i juridice, ci sunt divizii în cadrul structurii organizatorice a grupului.
Top Afaceri [i Profit
Agen ia Cifra de afaceri (euro) 26 Brands Talk Communication 743,110
27 Marks 625,094
1 Lion Communication Services ** 27,205,907 28 The Syndicate (Sindicate Group) 618,554
2 Ogilvy&Mather Advertising 10,045,935 29 Minio Studio 558,699
3 Mercury 360 Communications 8,267,773 30 AMM Design 551,563
4 Geometry Global România 7,312,466 31 Hello Communication 506,075
5 FCB Bucharest 5,109,945 32 Armada Marketing 438,865
6 Propaganda Creative Services 4,373,958 33 The AD Store Publicitate 393,596
7 Tonica Group 3,812,842 34 Brand Buzzers 357,902
8 Jazz Communication 3,514,483 35 23 Communications Ideas 351,339
9 Cohn&Jansen Advertising 3,346,068 36 Pattern 330,614
10 DDB Advertising 2,889,098 37 The Mansion Advertising 305,042
11 Propaganda Marketing Resource 2,660,341 38 Brandaffair Advertising 285,989
12 Mullen Lowe 2,475,782 39 Atelier Șapte 284,721
13 Vitrina Advertising 2,205,587 40 ICON Advertising 247,488
14 Headvertising 2,190,072 41 Loopaa 247,245
15 Papaya Advertising 1,979,799 42 Erka Synergy Communication 235,627
16 Tempo Advertising 1,925,645 43 Green Cell 181,627
17 Godmother 1,788,039 44 Arsenoaiei & Mătășel 34,758
18 Rusu+Bor un Brand Growers 1,513,262
19 Friends TBWA 1,394,094
20 Pastel 1,208,525 TOTAL INDUSTRIE 107,016,609
21 GMP Advertising 983,788
22 Havas Worldwide S.A. 940,800 Total comparat cu 2019: -18.7%
23 Brands & Bears 909,708
24 GAV (Generic Audiovizual) 853,232
25 Bloom Communication 811,549
CABLU TV DTH RADIO PUBLICITATE DIGITAL 2021-2022