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 Profile 03.09.2015 07:44:15
IBC NEWS / IBC Content Everywhere Technology in Action Programme
Bucharest (MEDIA EXPRES) / Sep 3, 2015 / New for 2015, the IBC Content Everywhere Technology in Action Theatre, located in Hall 3 and part of IBC Content Everywhere, showcases the application of technology to the end user.

The IBC Content Everywhere Technology in Action Theatre will consist of a series of free-to-attend industry case studies covering the themes of Cloud, IP, Production, Post Production and Delivery, giving participants the opportunity to see technology in action as it intersects all aspects of the industry.

September 11, 2015, Wuaki.TV will show a presentation "Identifying and Stopping Online Pirates in an OTT World" to demonstrate how adding NexGuard’s forensic watermarking to its content protection arsenal is helping it ensure that pirated content is uniquely traceable back to the source of the leak.

September 13, 2015, France Televisions & SES will present under the title "ECMA-407 – Met Challenges in UHD TV and Super Hi-Vision Audio Transport & Creation" an European satellite project with ECMA-407, the world’s first 3D audio standard, inspired by astrophysics and tomography.

Unlike MPEG-H or ATSC, ECMA-407 extends existing 2D infrastructure to provide a high-quality 3D experience up to NHK 22.2. The ECMA-407 payload of less than 2kb/s for NHK 22.2 is invisibly encapsulated and delivers all 24 channels over an ordinary 7.1 Surround carrier, together with HEVC.

ECMA-407 presents a sound alternative for the broadcaster who wishes to extend his HD audio infrastructure in a backwards-compatible manner, for the simultaneous delivery of immersive UHD 3D audio, HD Surround and the ITU stereo downmix.

At the same time, the same ECMA-407 payload may drive “second screens” over the Internet. All systems automatically switch to 3D whenever an ECMA-407 decoder is present. The 3D signal is rendered over headphones, dipole speakers or loudspeaker arrays.

An ECMA-407-compliant automatic 2D to 3D upmix, based on David Hilbert’s discovery of the invariant field, can be seamlessly integrated. Besides media transport, the present case study makes ECMA-407 the basis for the broadcaster’s cost-efficient, backward-compatible transition from HD to UHD.


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