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 Communications 03.09.2015 07:49:37
SES SEMINARS-IBC NEWS / SES Seminars To Showcase Latest Technology Developments
Bucharest (MEDIA EXPRES) / Sep 3, 2015 / Returning for the seventh year, the SES seminars bring trends and analysis on the hot topics in Industry technology developments and the latest news on the SES fleet. The seminars are in developpement from Friday 11, September through to Monday 14, September in Hall 1 - Balcony Suite (BM10/BM11).

Participants to IBC 2015 can get access to high-level industry experts sharing their views and participate in discussions with industry peers, this year in a comfortable newly extended seminar room.

Seminar agenda include Friday, 11 September 2015, at 12:00 – 12:45: “Launching Ultra HD: The Technical Considerations that Maximise Commercial Opportunities”, by Thomas Wrede, VP Reception Systems, SES, and Gleb Livshitz,COO, FashionOne, followed at 13:30 – 14:15 by HDR High Dynamic Range Better Pixels for Ultra HD, by Arnd Paulsen, Sr. Manager Broadcast Systems, Dolby Laboratories, at 15:00 -15:45 Going to Africa Now: How to Develop Your Business in the World's Fastest Growing TV Markets, Stéphane Goebel, VP Sales Services Africa & Middle East, SES Laurent Petit, VP Global Accounts & Occasional Use, SES, and at 16:15 -17:00 SAT>IP in a Pay TV Home: Solutions for Distributing Premium Satellite Channels to IP Devices, again by Thomas Wrede, VP Reception Systems, SES.

Saturday, 12 September 2015, SES Seminar agenda includes 3 presentations at 11:00 – 11:45 Dolby Vision The Next Generation Ultra HD Experience, by Arnd Paulsen, Sr. Manager Broadcast System, Dolby Laboratories; at 13:30 – 14:15 Check Your Operations - Anytime, Anywhere: The FLUID HUB Dashboard Enables a Transparent View on Your Content, Signals and Processes, by Steffen Hermann, Product Manager Video & Audio, SES Platform Services; at 15:00 – 15:45 Adding Value via Satellite-based e-platforms, by Norbert Willems, VP Commercial, SES TechCom.

Sunday, 13 September 2015, SES Seminar agenda includes 4 presentations, starting with 11:00 – 11:45 How Occasional Use Will Embrace HTS: The explosion in mobility is a huge opportunity for OU. Find out how SES will leverage its HTS and OU expertise to support this new market reality, by Arnie Christianson, Sr. Manager Program Management, Data Mobility, SES; at 13:30 – 14:15 SES Video Platform - Jump-start Your Online Video Strategy, by Daniel Kiessling, Sr. Manager Solution Management, SES Platform Services; 15:00 – 15:45 Commercialising African Channels in Europe: How SES's Satellite Video Solutions Compete With IPTV to Reach Africans in Europe, by Ibrahima Guimba-Saidou, SVP Commercial Africa, SES; and 16:15 – 17:00, Accelerating into the HTS Era: What to Expect and How to Plan for This New World, Aslan Tricha, SVP Commercial Solutions/MSC Data Fixed Leader, SES.

On Monday, 14 September 2015, SES Seminar agenda includes starting with 11:00 – 11:45 The Digital Age of Shipping: Maximising Efficiency With Next Generation Shipping Solutions, by Simon Gatty Saunt, Regional VP, Data & Mobility Services EuropeData SES; followed at 13:30 -14:15 SAT>IP in a Pay TV Home: Solutions for Distributing Premium Satellite Channels to IP Devices, by Tom Christophory, Sr. Manager, Video & IP Technology, SES; 15:00 – 15:45 The Latest on the SES Fleet: All The Launches, All The Moves and All The New Beams, All In 25 Minutes, by Marek Wojcik, VP Asset Management, SES and 16:15 – 17:00, SPS Connected Media Services Everywhere at Anytime,
Henning Horst, VP Sales, SES Platform Services

France Televisions & SES will present under the title "ECMA-407 – Met Challenges in UHD TV and Super Hi-Vision Audio Transport & Creation" an European satellite project with ECMA-407, the world’s first 3D audio standard, inspired by astrophysics and tomography, during the IBC Content Everywhere Technology in Action Theatre, located in Hall 3 and part of IBC Content Everywhere, september 13, 2015, starting time 16:30.

Unlike MPEG-H or ATSC, ECMA-407 extends existing 2D infrastructure to provide a high-quality 3D experience up to NHK 22.2. The ECMA-407 payload of less than 2kb/s for NHK 22.2 is invisibly encapsulated and delivers all 24 channels over an ordinary 7.1 Surround carrier, together with HEVC.

ECMA-407 presents a sound alternative for the broadcaster who wishes to extend his HD audio infrastructure in a backwards-compatible manner, for the simultaneous delivery of immersive UHD 3D audio, HD Surround and the ITU stereo downmix.

At the same time, the same ECMA-407 payload may drive “second screens” over the Internet. All systems automatically switch to 3D whenever an ECMA-407 decoder is present. The 3D signal is rendered over headphones, dipole speakers or loudspeaker arrays.

An ECMA-407-compliant automatic 2D to 3D upmix, based on David Hilbert’s discovery of the invariant field, can be seamlessly integrated. Besides media transport, the present case study makes ECMA-407 the basis for the broadcaster’s cost-efficient, backward-compatible transition from HD to UHD.


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