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 Profile 29.09.2015 09:22:19
AUTOMOTIVE-NETWORKING-IAA / Auto Mobility Networking And Digitizaton At IAA 2015
Bucharest (MEDIA EXPRES) / 29 sep 2015 / Successful conclusion of the New Mobility World at the IAA, more than 22,000 test drives with pedelecs and electric scooters, 1,200 visitors ride along on test drives on the outdoor course, thus New Mobility World originator Uwe Ansorge declared very satisfied with its debut, according a release by the company after IAA Frankfurt closed its doors September 27, 2015.

As VDA President Matthias Wissmann sees it, the 66th annual International Motor Show (IAA) was a complete success, and New Mobility World made a substantial contribution to it. “We have repositioned the IAA as the large, pivotal, international forum for the megatrend of mobility networking and digitization,” Wissmann said. While early in the year digitization and automotive topics had to be covered separately at two different shows in the United States – the CES in Las Vegas and the Detroit Auto Show – the IAA tied them both together at a single trade fair for the first time. With the approximately 30,000-square-meter “New Mobility World,” a completely new exhibition area was created for this purpose in Hall 3.1 and the F12 open space. More than 180 exhibitors from a wide range of sectors – from small startups such as Qucit, next and Parkjockey, to global corporations such as flex, Siemens, Samsung and Deutsche Telekom – presented themselves at the venue.

The average age of the IAA visitor was 34 years old this year – thus well below the average age of the German population. The IAA’s audience was three years younger than it was in 2013. That shows that cars excite young people – especially when they are linked to a smartphone. New Mobility World also capitalized on these trends with its numerous test opportunities. On the indoor and outdoor course, visitors were able to test about 60 different pedelecs, e-bikes and scooters. More than 9,000 interested persons registered for test drives with electric bicycles and scooters. In all, more than 22,000 test drives – including those with the electrified scooters – were taken. The response surpassed all expectations. “The electrically powered two-wheeler is apparently supplementing the automobile,” Wissmann said. The IAA had 920,000 visitors – a 5 percent increase, amounting to 40,000 visitors.

Uwe Ansorge, CEO of CommCode and originator of New Mobility World, which he organized as a joint project with the VDA, viewed the results very positively. “Our goal was to assemble the most important mobility topics in one place to support dialog and cooperation between an extremely wide range of sectors. Our exhibitors and partners greatly appreciated this during the press and expert visitor days,” he said. At New Mobility World, the focus was on five sets of themes: “Connected Car,” “Automated Driving,” “E-Mobility,” “Urban Mobility,” and “Mobility Services.” Small startups and providers of mobility services were able to participate as exhibitors in eight theme parks. Ansorge was also very happy with the days open to the general public. “New Mobility World's themes also reached a great many private visitors who were very curious and interested in discovering new forms of mobility.” The exhibitors of new mobility solutions included providers of car-sharing, ride-sharing platforms, parking-sharing and apps that simplify access to mobility and parking services. Large crowds gathered in the E-gallery where 19 regular-production hybrid electric vehicles from a range of automakers were on display. They included everything from luxury models such as the Audi Q7 e-tron, the BMW i8 and the Mercedes S 500e, all the way to small and mid-range vehicles such as the Ford Focus Electric, the Nissan Leaf and the Kia Soul EV.

New Mobility World was a venue for many high-caliber events from industry and the political world. For example, Wissmann and Hesse Economics Minister Tarek Al-Wazir welcomed more than 500 press representatives and exhibitors to Media Night. At the subsequent discussion on current developments in the mobility sector, Philipp Justus, Google's managing director for Germany, Austria and Switzerland, stressed that Google is not an automaker and does not intend to become one. Instead it is simply developing technologies for cars. The next day, at the Executive Forum, Chris Urmson, the father of the Google Car, explained the enormous challenges facing networked and automated driving. “The merging of the automobile and IT is the most exciting development of our time,” Urmson said. Carlos Tavares, CEO of PSA Peugeot Citroen, stressed the importance of this development in terms of traffic safety. “Automated driving will dramatically increase safety,” he said.

The high point of the more than 200 events was the meeting of the G7 transportation ministers on September 17 in the New Mobility World forum, where Violeta Bulc and Günther Oettinger, the EU commissioners for Transportation and Digital Infrastructure, respectively, were present. Alexander Dobrindt, Germany’s minister of Transportation and Digital Infrastructure, officially opened New Mobility World, stressing that people at the show were “experiencing up-close what will move the world of tomorrow. When you see what is being exhibited, you get a feel for how dynamically the world is changing.” He also expressed a clear goal: Germany should become the leading provider of networked driving and the top market for it. Four days later, Oettinger was a guest at a symposium jointly organized by IG Metall and VDA. On that occasion, he stressed the importance of digitization to the automobile industry. In light of the enormous quantities of data that will have to be processed in real time in the future, he called for the creation of a joint digital domestic market. “Europe cannot accept dead zones. I would rather have potholes than dead zones if we are going to shape the future,” the EU commissioner said.

On the outdoor course, about 1,200 participants rode along in test vehicles equipped by Bosch, Continental and ZF. At four different stations, they experienced up-close how the latest developments in driver assistance systems support drivers in dangerous situations. They included partly autonomous systems assisting with emergency braking, evasion and left turns and protecting the driver and others in traffic. In addition to the G7 transportation ministers, Thuringia's prime minister personally gathered information on driver assistance systems during his visit on September 25, and was enthusiastic about the test drives. “On the New Mobility World outdoor course, you can see the future at work.”

Two other members of the German federal government – Vice Chancellor Sigmar Gabriel and Dr. Johanna Wanka, the federal minister of Education and Research – personally learned about the innovations that were on exhibit. The activities made a very positive impression on VDA President Wissmann: “It was the right decision strategically to have all the key players present themselves at New Mobility World and begin an interdisciplinary dialog. This platform is unique worldwide. It earned glowing marks for its debut at the IAA. I'm sure that we will continue on this path in the future.”


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