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 Profile 10.09.2016 11:18:50
LEPROMO-IBC NEWS / LePromo.com Dramatically Eases Promo Creation For Broadcasters
Amsterdam, Netherlands (MEDIA EXPRES) / 10 Sep 2016 / Broadcasters, OTT and VOD platforms, big broadcast events organizers and social media teams have been presented at IBC 2016 to a new and unique cloud tool dedicated to the cheapest and simplest way creation of promos, LePromo.com (the Vizrt booth 7 A20).

Rotem Dotan from LePromo.com showed Media Expres during IBC 2016 a demonstration of creating a promo in less than 10 minutes using a predefined brand package of a broadcaster, and downloaded from the YouTube movie scenes of "Lord Of The Rings".

Dotan told the tool is based on the experience of a company from Israel specialized in the promo creation for broadcasters with traditional methods that were now transposed in a cloud engine using Viz Engine and Viz Artist technologies.

The cloud production with LePromo.com benefits are keeping the brand consistent, can be used by people who are not video editors specialized, allows cross platform distribution with one click, provides analysis and performance tracking and uses music copyright free for any platform including TV and online.

Televisions can use SD video footage for creating promos, as far as the tool is upgrading automatically al video uploaded at HD standard.

The price range for creating a promo with LePromo.com goes below a quarter of a cost of a promo with traditional methods, said Dotan to Media Expres. The use of the LePromo.com platform is subject to a registration and a monthly fee based on the volume of promos produced.


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